Recently, Sunshine Rose grapes, the former high-end fruit, have experienced a sharp decline in price in the market, which has aroused widespread attention and discussion among consumers. In a fruit shop on Guangju Road in Kunming, the price of Sunshine Rose has dropped from a few tens to more than 100 yuan a kilogram in the past to 20 to 30 yuan a kilogram now, and even after 6 p.m., the price is even more affordable to 10 yuan to 15 yuan a kilogram.
According to Ms. Li, a citizen, from July to September every year, when Sunshine Roses are on the market in large quantities, she buys some tastings every year. However, unlike previous years, this year she found that the price of Sunshine Roses had dropped dramatically and that they still looked very fresh. Although the price is cheaper, she feels that Sunshine Rose is not as sweet as it used to be.
The reporter observed in a number of shopping malls and supermarkets in Kunming that the price of sunshine roses is about 20 yuan to 40 yuan per kilogram. In the Kunming Jinma Zhengchang fruit wholesale market, the price is as low as 7 yuan to 30 yuan a kilogram. This price change is in stark contrast to the high price of Sunshine Rose when it first came on the market. When Sunshine Rose first entered the market in 2016, the price was as high as 80 yuan to more than 100 yuan a kilogram, and today's price can be described as a world of difference.
According to the analysis of industry insiders, the expansion of planting area and the decline in quality are the main reasons for the continuous decline in the price of sunshine roses. Li Siqi, a farmer with five years of experience in growing Sunshine Roses, revealed that since last year, the income of Sunshine Rose growers has been declining. In 2020, he recalled, the purchase price of local vineyards was about 40 yuan a kilogram, but last year, the price dropped to about 20 yuan, and this year it has dropped to about 18 yuan.
Li Siqi pointed out that in 2019, the first farmers in Yunnan to plant Sunshine Rose made huge profits, which attracted many growers to abandon other crops and devote themselves to the cultivation of Sunshine Rose. However, with the further expansion of the planting area and the significant increase in the number of people participating in the planting, there have been differences in the management level of grapes, resulting in a general feeling that the taste of Sunshine Rose is not as good as before among consumers in the past two years. This, coupled with the fact that the supply of Sunshine Roses in the market exceeds the demand, has further contributed to the decline in prices.
The Sunshine Rose grape is a hybrid grape variety from Europe and the United States, native to Japan and widely cultivated in many parts of the world. It gets its name from its bright color, sweet taste and rich rose scent. Depending on the region and growing conditions, Sunshine Rose grapes are available as Grand, First, Second and Third Grade. The different grades of grapes differ significantly in taste, appearance and price. However, today's market is flooded with a variety of sunshine roses of varying quality, making it difficult for consumers to discern them.
Despite the significant drop in prices, sales of Sunshine Rose have not increased significantly. Some consumers reported that the current Sunshine Rose has a poor taste and a gap in appearance, which makes them lose their desire to buy. Growers are facing a marketing dilemma and are looking to change this situation by improving quality and diversifying their sales channels.
Growing Sunshine Rose grapes is not an easy task and requires careful management. From seedling selection to planting,